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Want to differentiate your salon from others?
The salon market is a growing market that could reach a market size of $469.48 billion by 2030, according to a recent market study.
And here's the thing...
The market demands that your salon stand out in this competition. And that’s where the right neon sign can help.
Salon Neon Sign Products Essentials
Picking the Perfect Design
Installation & Maintenance Tips
Cost-Benefit Analysis
The salon business is booming, which brought in a massive $47.1 billion in revenue in 2022 industry reports. Since the sector has more than 1.2 million employees, being unique is even more important.
Hence, why neon signs are being adopted by the latest salons...
They instantaneously set the scene and attract attention. When you place a high-quality salon neon sign in your establishment, you make your room brighter and leave customers with a memory.
Think about it:
Creates an Instagram-worthy backdrop
Sets the perfect ambiance
Enhances brand association with your brand
Attracts attention 24/7
The best part? With 72% of salons online and bookings made through their website, a glowing neon sign can easily link your online presence to your offline presence.
Let's face it...
NEVON SIGNS Aren’t all created equally. The design you pick must be a fit for your salon’s brand and feel. Here’s what you need to keep in mind:
Quality is important: Your sign must be:
Visible from your set viewing distance
According to your wall space
Custom-made for your ceiling height
Color psychology: Your colors have a big impact on your customers’ perception:
Pink: Feminine and playful
Blue: Professional and calming
White: Clean and modern
Red: Bold and energetic
What is the biggest thing you will have to choose?
Whether you should customize or get a kit for your neon sign, there are pros and cons to each of them, which may be appropriate for your salon:
Custom signs allow you to:
Make your own brand statement
Go with your desired color scheme
Design something truly Instagram-worthy
Outshine local rivals
Ready-made signs offer:
Lower upfront costs
Immediate availability
Proven designs that work
Easy replacement if needed
Custom and pre-made signs are not that much more expensive than you might think. With salon visits rising 32% in 2023, according to data, a custom sign could pay for itself with a resulting increase in visibility and social media.
The thing the majority of salon owners get wrong...
They splash out thousands on a fancy neon sign and install it wrong. The proper place can make or break yoursign’s impact.
Think about it this way:
When U.S. consumers spend an average of $580 per person per year on salons, according to industry statistics, your neon sign needs to make a push to get that money.
Best placement spots include:
Reception area welcome signs
Behind the main styling station
Selfie wall installations
Window displays
Treatment room ambiance lighting
But it’s not only a matter of settling on a spot...
These are the most important considerations you have to make:
Visibility: Your sign should be:
Viewable from your target angle of view
Free from obstruction
At eye level if at all possible
Away from direct sunlight
Safety considerations:
Stay away from water sources
Ensure proper ventilation
Install with professional mounting
Follow local signage regulations
Want to know the ultimate secret of how to maximize your neon sign? Traditional glass neon signs:
Higher energy consumption
More frequent repairs needed
Greater risk of breakage
Higher insurance costs
LED neon signs:
Minimal power usage
Longer lifespan
Lower maintenance needs
Reduced operating costs
The thing is, most of them don't know...
The initial expense of LED over neon is quickly surpassed by energy and maintenance savings. This can cost hundreds of dollars a year for a salon.
So, you want to know what’s actually working in the salon neon signs?
Since US consumers typically pay an average of $580 annually for salon services, your sign has to appeal to your audience. Among the designs on display, here are the top three:
Popular design choices:
Minimalist script fonts
Custom logo recreations
Motivational beauty quotes
Service highlights
Social media handles
The best part?
These designs are not only aesthetic – they’re also functional. And with 72% of salons using online booking now, showing off your social media links or website in neon can drive direct bookings.
And here’s the thing about going with a neon sign...
It must be attractive, functional and affordable. Remember these critical things, though:
Installation requirements:
Proper electrical access
Wall strength and material
Mounting hardware needs
Professional installation costs
Warranty coverage:
Length of coverage period
What's actually covered
Repair response time
Replacement options
And here’s what a lot of people don’t remember...
Never underestimate the total ownership costs of the vehicle (and not just the purchase price). A high-quality neon sign is your investment in the future of your salon.
Do you want your neon to do the talking?
As salon visits are up 32% in the industry, your sign must battle for your business. How to make the most of it:
Marketing opportunities:
Have a selfie location
Run social media contests
Special "neon nights" — host extra "neon nights" parties
Use it in your brand
You can use it for holiday offers
But that's not all...
You can also use your neon sign to give an experience unlike any other that your salon offers. Consider this:
Customer experience enhancement:
Change colors to change services
Create ambient lighting zones
Design Instagram-worthy spaces
Highlight premium service areas
Brand your waiting area
Listen up...
It doesn’t need to be difficult to find the best neon sign for your salon. Remember these key points:
Always worry about the quality and longevity
Consider energy efficiency
Plan for proper installation
Think about maintenance needs
Estimate total ownership costs
The bottom line?
Today in the salon industry, being unique is the name of the game. A good neon sign is not a commodity to be purchased – it is an investment in your salon’s mood, identity, and future.
Remember:
Get multiple quotes from credible suppliers.
Check warranty terms carefully
Plan your installation process
Consider future maintenance needs
Think about long-term value
Have you got a salon to rock?
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