If you are a beauty enthusiast who is curious about the state of the UK beauty industry in 2024, then no need to look further.
In this piece, we have organized, assessed, and classified some beauty industry statistics below.
Each category has been laid out for you. Keep reading for the top beauty industry statistics in the UK.
NOTE
This article contains a collection of statistics gotten from various sources on different areas of the UK beauty industry trends and put together by Hollywood Mirrors, makers of dressing table mirrors and vanity mirrors.
These are the results:
Below are some general beauty industry statistics that show the behavior of people in the UK towards beauty.
Everyone in the UK has a preferred behavior to beauty. Here is some beauty industry analysis that prove how they've interacted with this industry.
1: As of 2020, the UK's beauty industry worth is £27 billion and ranks as the seventh-largest global cosmetics market in the world. It holds the third spot for largest markets operating in the UK.
2: For 2021, the size of the beauty industry worth is placed at €9.8 billion by the European Cosmetic, Toiletry and Perfumery Data.
3: 38% of Brits said they don't spend money on beauty treatments and products, 33% spend £1–£15 per month (£12–£180 per year), 3% spend £51–£100 per month on their looks and 1% spend over £100.
4: Health and beauty spending in the UK will rise to 8.8 per cent by 2024, amounting to an additional £2 billion.
5: Due to the impact of COVID-19, 37.2 percent of consumers bought their health and beauty products online.
6: Prestige beauty sales fell by 24% due to the 2020 lockdown, in the first quarter of 2021 it rose by 33%.
7: The beauty market value of the UK natural and organic beauty industry in 2020 was £221 million. It is expected to reach £339 million by 2025.
8: Social media is instrumental to the growth of many beauty brands, as social influencers are used as part of strategies to increase exposure.
9: In 2018, beauty content on YouTube had a mesmerizing 169 billion views.
10: Yuya is the most popular beauty content creator on YouTube with over 24.8 million subscribers.
11: The most popular beauty brands on Instagram are Kylie Cosmetics with over 25.5 million followers, Anastasia Beverley Hills 19.5 million and Fenty Beauty 10.9 million.
12: Most popular beauty brands on Facebook are Bath & Body with over 10.37 million likes, Risqué 7.03 million and Mary Kay Brasil 6.08 million.
13: Vaseline was the most popular brand in the beauty industry in the UK in Q3 2021
14: In 2019, 94% of people who worked in the beauty industry were female. In 2020, 65% of beauty workers were self-employed, a 57% growth from 2019.
15: The presence of beauty brands on social media is essential. For example, people in the UK spend around 53 minutes a day just on Instagram .
16: Men's beauty industry size and growth are yet to reach their peak as more beauty brands tap into this market.
17: Having a personal hands-on experience with new beauty products is critical While beauty brands see digital e-commerce and digitally-enhanced in-store and virtual try-on apps as the wave of the future, a sizable percentage of beauty customers (41%) said they would not buy beauty products from beauty brands that they had only tried-on virtually.
These are the most prominent UK Makeup statistics you should look at.
Go here to see more uk makeup statistics, trends and facts
How much do Brits love their skin and just how much do you think they're willing to pay to take care of it? Find out in the stats below:
The UK cosmetics market is prominent and one of the most dominating globally. The statistics for the cosmetic industry are shown below:
The UK and the USA, have the highest impacts on the beauty industry. The statistics we've given show how these countries interact with this industry:
Growing consumer awareness as well as the desire of cosmetics companies to switch out synthetic ingredients with natural ones—such as essential oils, oleoresins, vegetable saps and extracts, oils, fats, and waxes—has resulted in a significant demand for natural cosmetics products. These views have consequently led to a demand for natural components in cosmetics rather than chemicals that are linked to health hazards.
Online beauty consumers are becoming more and more interested in the ease of online buying, reading product reviews, exchanging online beauty tips, and getting automatic refills of frequently used items rather than just price and promotion. Consumer e-commerce generates over USD 120 billion in revenue annually and makes up 30% of the UK retail sector, up from 20% in 2020, according to the International Trade Association.
Demand and supply chains for cosmetics and beauty products in the UK were impacted by the COVID-19 pandemic. The market did, however, return to normal after COVID-19 as the government removed the restrictions. Retail sales of pharmaceutical, medical, cosmetic, and bathroom goods in Great Britain, for example, rose by 10.2% in 2022 over 2021, according to the Office for National Statistics.
In addition, the UK experienced a rise in the market for hygiene products after the COVID. Nonetheless, the country's aging population is driving up demand for cosmetic anti-aging products, and the introduction of new, cutting-edge products in eco-friendly packaging is spurring the market's expansion.
In 2022, the UK health and beauty market was worth GBP39.04 billion. During the period 2022-2027, the market is estimated to grow at a CAGR of more than 2%.
The UK cosmetics boom took place in 2017 when the sector's market value hit an amazing 9.8 billion British pounds. This figure fell slightly in 2020 and 2021, owing primarily to the Covid-19 pandemic outbreak. Nonetheless, the United Kingdom was among Europe's top cosmetic users in 2021. Color cosmetics, one of the various sub-sectors within this industry, suffered a hit in 2020, falling by roughly 25% from the previous year.
In 2023, the revenue in the UK Beauty & Personal Care market is expected to reach US$92,233,720,368,547,760.00. It is predicted to increase by 0.00% annually (CAGR 2023-2028).
The Beauty and Personal Care market is prospering and is one of the fastest-growing consumer markets, with the Cosmetics and Skin Care segments driving the majority of growth.
The generational change with young consumers joining the market is the primary reason for this rapid rise. At the same time, social media, internationality, and eCommerce all have a long-term impact on beauty product purchasing behavior. Global trends are spreading and altering the daily beauty and care regimen.
The market size of beauty & personal care in 20 countries worldwide in 2023: United States, China, Japan, India, Brazil, Germany, France, United Kingdom, Russia, South Korea, Italy, Bangladesh, Spain, Mexico, and Iran. Indonesia, Canada, Nigeria, Turkey, and Australia showed that the ranking by revenue in the beauty & personal care market is led by theUnited States with 98 billion U.S. dollars and is followed by China (67 billion U.S. dollars).
Despite being impacted by 8% during the pandemic, the beauty sector is booming and is expected to be valued at $688.89 billion by 2028. In terms of beauty industry spending per country, the United States spends the most - 89.7 billion USD each year and millennial women buy the most beauty items (38%).
Black women, in particular, spend an estimated $7.5 billion on beauty products yearly, spending 80% more on cosmetics and twice as much on skincare as non-Black women.
The UK beauty industry market size is rapidly evolving, and proof of this is evident in the beauty industry trends we have listed above.
We think reading them will help you stay informed as someone with ties to the beauty industry, whether you are a manufacturer, retailer, or consumer. Interested in any of our products?
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TonI Carver
December 25, 2023
I loved this! I was doing some research about makeup and beauty products and delighted that a local firm came up on the search results! Bravo.